Hi, I’m Ruyao — a multidisciplinary product designer who excels at integrating human insights and brand values to create sustained engagement for high-value users.

Over the past 8 years, I’ve helped B2B companies and brands turn complexity into clarity—designing systems that scale and brands that resonate. I care deeply about crafting thoughtful ecosystems where strategy, storytelling, and usability meet.

Jodie Wu 5/28/25 Jodie Wu 5/28/25

Building the future of procurement

Designing a scalable ecosystem for strategic procurement

Led the design of a modular launchpad that unified fragmented procurement tools into a cohesive system, enabling category managers to plan strategically and reducing workflow switching by 40%.

Jodie Wu 5/28/25 Jodie Wu 5/28/25

Ariba Canvas

Designing SAP’s first generative AI tool for procurement

Pioneered a dual-mode AI research tool to streamline category strategy development, transforming manual analysis into fast, intuitive insight discovery and laying the foundation for a scalable intelligence ecosystem.

Jodie Wu 3/24/25 Jodie Wu 3/24/25

Sustain

Turning ESG goals into enterprise action

Led 0→1 design of SAP’s first sustainability platform—empowering non-experts to operationalize sustainability initiatives through structured workflows, adopted by 50+ clients in its first month.

Jodie Wu 3/11/19 Jodie Wu 3/11/19

Journey

Creating a system to jumpstart sustainability strategy

Designed the “Journey” framework to help teams launch ESG initiatives with clarity—transforming complexity into guided action.

Jodie Wu 3/11/19 Jodie Wu 3/11/19

Supplier 360

I led the summary page redesign to transform the existing summary page information hierarchy and envision supplier information to be easily consumed and leveraged by our users.